A wool textile industry, the market situation intérieur1. 1 The supply exceeds the demand, the product in a serious condition YakuTableau 1 as “95″ edition of the most important products in the wool industry, Table 2 for 1997 inventory of some strong produits.La decreased production of inventories are still rising, showing that the reduction and the wool textile industry is not enough structural grand.excédent first 2 Marketexcédent structure and market policy mismatch between supply and demand, the original varieties surplus in line with the global trend of production without new variétés.À present, the level of China’s Wool Textile consumption is below the world average. According to 1986 statistics, was the world’s per capita gross output of 0 4 kg / y, while China in 1993, only 0th 25kg / a. You see, the domestic production of wool textiles from other countries is not a surplus, but enough. Oversupply allegedly not an absolute overproduction, but a structural surplus, which on the one hand the backlog of inventory, the other is to import large quantities of high quality fabrics. That surplus is the direct cause of delays in the adjustment of product structure, ie the existing varieties of color was far behind the needs of consumers. At the annual session last year, the national textile industry of wool, all businesses and samples sent to exhibitors, especially in the dark Canglan, gray, black main color of most ordinary moments, and a small amount of dark bands on board. Women in colorful fabrics, the colors are very few and no major breakthrough in the organization. Structural surplus for this essential reason is that the interest. Wool Textile is one of the products with high added value it can bring profits of an enterprise, of course, at the same time, it is for the products of work, easy to organize production, the cost is also low. Thus, not only for investors in the textile industry of wool very popular, large and small rural businesses such as fungi, provincial and local authorities is a positive factor for the project review and approval by the course of execution. Construction of low-level is caused by excessive competition, and the inability to develop new companies, good companies in difficulté.1 original efficiency. 3 Competition disorderly market, the cannibalism leading construction companies, the low level inevitably at a low level of competition, has played price war in the wool textile industry for 10 years, and even textiles such as wool quality that cashmere sweater, wool worsted fabrics were also not spared. to keep different companies for their own market, selling at a loss, the results heavily in debt. The price of wool textile products in 1999 increased to the same period in 1998 by 20% – 50% state-owned enterprises such as the wool over the same period in 1998 was 144% compared with a loss of loss of 36% and the average assets and liabilities ratio of 89 . 21%, the textile industry in commercial.1 one of the most serious deficit. 4 Development of emergency market rural1998 Secretary Jiang Zemin visited Sunan said that “the first to open the rural market, which will be able to get a large-scale development of the rest of the world.” Rural China is to buy per capita in 1996 to 113 yuan clothing, which they can grow by 1 percentage point, which is located in the textile industry, the new point of economic growth. Development of rural market should pay their attention to the needs of its particular characteristics, and not just as a market in rural urban markets may delay the rural markets are characterized by short, is a high-quality, cost effective, durable and practical. Interior Wool Textile 04:00 this is not difficult, compared to imported products, aggressive market, we have to join a greater benefit in areas rurales.2 the WTO Textile Industry China’s wool market interieur2. 1 The market share of domestic Wool Textile ① is currently a monopoly on the textile market of the domestic wool textile wool, medium and low to join the WTO, it is not. First, there is compliance with the WTO, domestic Wool Textile their price advantage is less competitive than imported products, domestic market share of wool in textiles lose significantly réduit.De Generally, the only advantage of our products is cheap, the international market, then on the domestic market as well. The WTO accession, while the reduced prices of imports from China on the other hand, some domestic enterprises to invest and build factories abroad, and not just about trade barriers and can bypass the local workforce to use cheap. Therefore, woolen National has the advantage of the price. In other areas, compared to imported products, domestic varieties of Wool Textile one, quality, poor stability, long delivery times, meet the market demand lags, because the people prefer imported products. Improving the competitiveness of domestic products to the entire evaluation of the technological level of the hypothesis is based, not for a short period can be achieved in order to join the WTO, it has most of the market space is lost inevitably. Secondly, to improve required, even without the competition of imported products continue, the share of textile market in wool diminution.Le state of living, the products of wool textile noble, the carriage of a growing number of social functions, quality of content has been gradually extended and expanded. No defects, no inclination that most basic requirement, products of high quality but also value-added, personalized, art, and can respond quickly to consumer products. Textiles made of wool in the most basic level, quality is difficult to guarantee, let alone to respond because people striving for a high level. In recent years, a serious backlog of products, mainly because there is a growing emphasis on the quality of life, called for the opening of the dress with the world and the development and production of gross domestic product, follow this modification, the original sink. ② in the textile market of high-quality wool, a strong opponent, is also excellent in large companies nationales.textiles in high quality wool to market, active in a group has a good reputation and a stable domestic and foreign customers, public enterprises, export- economic good. Most of these companies in internal force for a long time practiced, although there are still a stretch by some multinational companies, but the growth potential énorme.Par example, the Inner Mongolia King Deer Group. Technically, they are 80% of its investments from abroad, has the advanced international level have achieved in terms of products, they focus on quality and excellence, exports to Japan more than 60 kinds of varieties of the exemption of more than 1,000 types of styles. Therefore, in 1998, to scale the industry downturn and King Deer Group, still has remarkable performance, profits and taxes 41 million Yuan, 40 currencies. 5086000000 dollars, more than 240 million yuan of industrial added value. In 1995, the world’s largest company, cashmere Dawson International Group, the UK with 25% of the shares of King Deer Group, marks the center of gravity shift manufacturing cashmere brands from Europe to China, but also the deer king of Kashmir, some Chinese Companies represented are among the most advanced monde.Actuellement, there are many Heng Yuan Xiang, Shikao companies such as Inner Mongolia Erdos, Sunshine Group, Shanghai San Mao second brother, Shanghai, Beijing, snow lotus and so on, are these companies in the industry pillar of the Chinese wool textile industry. In the market for textiles made of wool of high quality, of course, it will give a very powerful and well-known international brands, and they may be to force the companies mentioned above in the comparison is not strong enough, but we have reason to believe that this market is not easy représentent.2 foreign-invested his company. Structure 2 Produit2. 2nd Clothing with a cloth laineL’afflux imported products to optimize the structure of consumption and consumption structure optimized in order would not be the modernization of the structure of the drive produit.afflux massive imports people to make their own potential needs. It is like the ordinary people to buy, a colored line son of mohair, wool, thick woolen clothes for the pursuit of light, thin, soft and beautiful “, and select cashmere coat and so on. Incurred for new products, it is always the demand for new companies be encouraged to survive and develop, it must meet the needs of large-scale production of new products at the same time to eliminate obsolete varieties, the benefits of the product upgrade in this process a reality. The courses mentioned above, that the product structure of passive upgrades, this change more slowly, more important, the development of imports in the international river of information has resulted. This is business-friendly Chinese Wool Textile grasp the pulse of market at advance on the market encourage domestic consumption, so that the structure of the product upgrade from passive to active upgrade, speeding the process of optimizing the mix produit.2. 2 2 wool textile décoratifsÀ Currently some developed countries, with clothing, decorative textiles and industrial, with the amount each about one third, while the ratio of China three 75:12:13. For wool fabrics, using the industry require very little power to develop the products of wool decoration, hanging objects such as furniture, carpets, wallpaper, curtains and so on. China’s annual and medium-sized businesses and public buildings, hotels and restaurants and other commercial outlets are less decorative than 800 million yuan, the work of decoration, textiles and accessories account for 15% – 40%. In addition, buy a home Now a new point of economic growth, the force is to buy most people a home is no effort to spare go the decoration. why wool decorative China broad prospects. However, public places, commercial networks by the number of demand for wool decorative textile-type uses, and the supporting technology, standardization, currently our products hard to do, so many hotels and restaurants are always a number of imports from abroad. Join the WTO, the decoration of woolen market suffer a heavy blow But my candle lit textile production for decoration Wool Textile increasingly saturated market, and open a new world, but also a clear signal to the structure of the WTO produit.adhésion two to improve. ① 3 on the structure of domestic companies imported products, the impact of the foreign funded enterprises are the ones that are already heavily indebted, crumbling state-owned enterprises closed, conducive to the development of the wool textile industry. table 3 for the wool industry in the various sectors of the loss of statistics. ② competition will lead to a powerful companies to large Groups entreprise.La composition of a group of companies are integrating science, industry and help not only the capacity to develop new products to strengthen, improve product quality, and it helps companies with the latest information about the demand, so that the development and production of market-oriented production Products commercialisables.Par example, in 1996, the China Textile University Shanghai Heng Yuan Xiang and Wool Company has signed an agreement on scientific cooperation, both sides in the scientific and technological development, technology exchange signed, staff training, etc., to establish long term cooperation in the relations, this cooperation will benefit both parties.On see that the composition of a group integrating science, industry and not only increased the strength of local firms to create our own international brands to the conditions to provide for the domestic wool textile industry for the development of the research has also join an important role. ③ the WTO, joint ventures and foreign enterprises cooperatives in the wool textile industry has increased significantly, which not only allows us to use foreign investment, lack of resources, to solve business problems, and domestic enterprises can make the technological level and management-level protection. Above all, with Australia to allow the cooperation of the great powers of the national wool, the country received quality to a stable and reliable source of high quality wool, but also help the level of order in China laine.L Australia is the leading provider of China Resources wool, wool and Australian percent of our imports more than half the Australian total. Wool importing countries, China also occupies a key position. In 1995, China total imports of Australian wool and the Australian Wool and semi-finished (in terms of net gross) for 974 000 tonnes for the export of Australian wool this year, 21% see 3. We recognize that the cooperation between China and Australia both parties. La cooperation between the two parties began to benefit early. When, in July 1994 to the Australian Government launched a 400 million Australian dollars to Chinese aid projects in China, has selected a number of processing plants to test the introduction of the Advanced technology and quality treatment and China more than 1,000 units in the major wool-bit manager in Australia were trained in two places. The event has raised China to the Australian Wool testing the effectiveness and professionalism in the order of processing wool for our country in international standards played an important role . Join the WTO, will further deepen bilateral cooperation further cooperation in co-operation will be extended by a formal cooperation agreement between the companies that stimulate the revival of the Chinese textile industry of wool. In short, the accession to the WTO, China will temporarily lose market share, may many companies are bankrupt, but in return the company structure and the optimization of the structure of products and upgrade, which is most important for us. Due to a stable market share on a reasonable product structure and corporate structure is based on base. Only quantitative changes in the stock market, limited is, structural changes in the wool textile industry is the decision of the qualitative change in the direction of development, qualitative change is a new starting point quantitatively. So, by all WTO even though it takes a short period of the Chinese textile industry of wool from the pain, but long-term considerations, the development of the wool textile industry is very useful.