PRET A PORTER PARIS will be taking place at Porte de Versailles, Paris, January 22-25, 2011.

PRET A PORTER PARIS is the window for a Fashion that moves forward and sets its tone freely. An ideal context for showing brands which react and Fashion designers who innovate.

As a place for free expression and meeting people, PRET A PORTER PARIS is the broadest illustration of women’s wardrobes. A trade fair for finding the essential and best for Fall-Winter 2011-2012.

A space that reveals the season’s many facets and strong appeal : from basics to the most avant-garde. PRET A PORTER PARIS is, more than ever, at the heart of Fashion.

Its New! Only Fashion!
Lightness, gracefulness, timelessness… The new PRET A PORTER PARIS ad campaign reinterprets feminine codes.

An esthetic reflecting the signs of the times in a Parisian decor of parquet floor, molding and white walls… a true visual experience.

Conceived by the Market Place agency, this campaign plays with perspectives and illustrates the shifted viewpoint of PRET A PORTER PARIS.

This desire to represent fashion in movement while shaking up conventions results in a single phrase: Only Fashion !

Maria Luisa, Fashion Editor of Pret A Porter Paris
As a legendary buyer with infallible flair and taste, Maria Luisa has discovered many designers : Manolo Blahnik, John Galliano, Véronique Branquinho, Bernhard Willhelm … Maris Luisa incarnates the best of what is inherent in fashion. She is Fashion Editor of PRET A PORTER PARIS and, in this context, is the invited guest for Wardrobe of … at ATMOSPHERE’S. She will propose a novel selection of designers.

 

Read More about PRET A PORTER PARIS campaign reinterprets feminine codes @ Fibre2fashion

Woodland launches the new ‘Denim Collection’

Woodland launches the new ‘Denim Collection’

Woodland, the outdoor apparel & footwear brand launched its truly versatile denim collection- a new obsession for the denim lovers available in brighter palette. Woodland has successfully elevated coloured denims as a hot trend this season with this launch. The new denim collection has an array of colours from whites, ash greys, icy blue, dull [...]

Full Story
CMYUK’s new Berger range makes digital textile selection fast & accurate

CMYUK’s new Berger range makes digital textile selection fast & accurate

  Following its appointment as the sole UK distributor for Berger wide-format textiles for the soft sign and display markets, CMYUK Digital has launched an innovative and foolproof method for helping users choose compatible materials. A complementary micro-site to the company’s main web presence, makes it a simple four-step process to select printer model, ink [...]

Full Story
Björn Borg forms new clothing venture in the Netherlands

Björn Borg forms new clothing venture in the Netherlands

Björn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands is another element in Björn Borg’s strategy to focus on its core business, underwear, based in Stockholm. The new company, Björn Borg Sport, [...]

Full Story


© 2010 Popular Weblog